Catherine Choi

Founder & President of SoYoung

With over two decades since overcoming drug addiction, Catherine Choi embarked on a profound journey of personal healing, setting the stage for the inception of SoYoung. Driven by a determination to challenge feelings of unworthiness and expand her own potential, she saw the brand as a vehicle for growth and empowerment. Beyond crafting lifestyle goods, SoYoung stands as a testament to resilience and action in the face of fear, championing the ethos that action outweighs feelings and empowering individuals to prioritize personal wellness.