Episode #11

Unveiling Empowerment: Catherine’s Path Beyond Entrepreneurship

Host: Mike Pinkus | Published Date: May 30, 2024

In this episode, we embark on an inspiring journey with Catherine Choi, the visionary entrepreneur behind SoYoung. She shares her journey of discovering empowerment, resilience, and the value of building a community. She talks about how she overcame self-doubt, embraced transformation, and found purpose through personal challenges.

Join us as we uncover Catherine’s story, revealing the power of authenticity, connection, and community in both business and life.

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Episode Highlights:

  • Finding Purpose Through Motherhood
    • Catherine’s entrepreneurial journey began with a vision inspired by motherhood and a desire to fill a market gap.
  • Overcoming Self-Doubt
    • Despite facing inner voices of inadequacy, Catherine committed to taking small steps towards her goals, defying her doubts along the way.
  • Embracing Transformation
    • Every challenge in Catherine’s journey became an opportunity for personal growth, leading to a profound transformation and a newfound sense of empowerment.
  • Authenticity Builds Connection
    • By sharing her personal story of overcoming addiction, Catherine created a deeper connection with her audience, fostering a supportive community around her brand.
  • The Power of Community
    • Catherine’s focus extends beyond products; her dedication to building a community where individuals can find inspiration, support, and empowerment.
Meet our host

Mike Pinkus

Co-Founder: ConnectCPA
Meet Our Guest
Catherine Choi

Catherine Choi

Founder & President of SoYoung
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