Episode #4

Secrets to Thriving in Fortune 500 Territory:
A Conversation with Derek Rider from Media One Group

Host: Mike Pinkus | Published Date: February 22, 2024

In this episode of GrowthTales, we have an insightful conversation with Derek Rider, the CEO of Media One Group. Derek shares his entrepreneurial journey, the challenges faced in scaling a business, and the unique approach Media One Group takes in the competitive world of media and advertising.

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Episode Highlights:

  • Origins of Media One Group 
    • Derek reflects on the early days and the founding principles of Media One Group.
  • Winning Big Contracts and Facing Competition 
    • Derek discusses the pivotal moment of winning a major contract against stiff competition.
    • He shares the importance of re-envisioning programs and bringing fresh perspectives to stand out.
    • Gain Insights into the competitive landscape and how smaller businesses can compete against industry giants.
  • The Feeling After Winning a Major Contract 
    • Derek shares the excitement and challenges after securing a significant business contract.
    • They discuss the importance of respecting and maintaining trust when clients entrust their business to your company.
  • Operations and Planning for Large Engagements
    • The conversation shifts to the significance of effective planning and resource allocation in deadline-driven businesses.
    • Derek explains the process of planning staffing requirements and skill sets for large engagements.
    • He also shares the value of strategic operations and the importance of keeping the management team lean.
  • Challenges Faced And Lessons Learned
    • Derek reflects on the challenges faced during the company’s growth and expansion.
    • They discuss the importance of being cautious during potential partnerships and investments.
  • The Future of Media One Group
    • Derek outlines the future plans for Media One Group, focusing on international growth and strategic acquisitions.

Meet our host

Mike Pinkus

Co-Founder: ConnectCPA
Meet Our Guest
Derek Rider

Derek Rider

Founder & CEO of Media One
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